Don't let bad money chase good money in the toothpaste market

Don't let bad money chase good money in the toothpaste market

The packaging materials of the toothpaste and the paste determine the positioning class of the toothpaste.The degree of impact of the toothpaste cannot be seen with the naked eye, but the grade of the toothpaste packaging material can be seen at a glance.In many cases, the positioning class of the toothpaste can be seen at a glance.The toothpaste will be directly reflected on the packaging material.The price of a regular tube of toothpaste (aluminum plastic) is average or low.The current purchasing price of high-quality toothpaste pump tubes is about 3 yuan.The pump toothpastes available in the market are mostly high-end products.However, the OEM (finished product) price of ordinary toothpaste on the market is only about 3.8 yuan, and even the OEM price of some low-quality toothpastes is about 2 yuan.There is a situation in the industry where the price of a full package of toothpaste is not as high as the cost of a tube of toothpaste.This has caused some toothpaste businesses in the country to abandon toothpaste research and development and instead think about how to reduce the cost of toothpaste.At present, low-quality toothpaste is mainly exported to poor countries such as Africa. The toothpaste used in China has low efficiency, and many products cannot achieve product promotion efficiency.Many toothpaste manufacturers believe that the Chinese toothpaste market is not very good, and consumers only like cost-effective products.However, in recent years, many high-quality and expensive functional toothpastes have appeared in the e-commerce channel.The Chinese market and consumers are extremely interested and need high-quality toothpastes, but toothpaste OEMs only produce cheap products or produce generic functional products packaged as high-end products that do not stand up to the test of consumers' personal use.Once consumers are exposed to good products, their reputation will improve and they will become popular products.In recent years, popular online high-end toothpastes such as Plant Polypeptides, Pure Ghost, Five Herbal Effects, Helicobacter pylori, Probiotics, etc. have abandoned traditional toothpaste tubes and replaced them with the fashionable “pump type”.“Once introduced to the market, the tubes quickly became the market leader in toothpaste packaging materials.functional pastes.Pump type toothpaste has opened up the market for high-quality toothpastes, and also proves that the market for high-quality toothpastes has never shrunk, but too many manufacturers simply want to make a quick profit through price wars, thus refusing to transform enterprises.to the positioning of high-end toothpaste.When companies offer consumers a choice of only mid- and low-priced products, once consumers' long-suppressed consumer instincts are released, this will have a huge ideological impact on the entire industry.There is a price war in the toothpaste market, and the effectiveness and quality of products continue to decline. This is often the result of OEM companies constantly making compromises with the distribution team and consumers.However, teams and companies that insist on research, development and innovation in the toothpaste field and always adhere to the belief of excellence in the context of the grand healthcare concept have ushered in the spring of high-performance toothpastes in the Chinese toothpaste market.real choice when they buy the products, and only then can the market choice be clearly seen.