OEM Mouthwash Manufacturing: An Analysis of the Status Quo in the Mouthwash Industry

OEM Mouthwash Manufacturing: An Analysis of the Status Quo in the Mouthwash Industry

In 2017, the number of people suffering from oral diseases in my country reached 700 million, and the state of oral health leaves much to be desired. The prevalence of dental caries in primary teeth in 5-year-old children is 66.5%, and the likelihood of periodontal disease Problems among adults reaches 80-97%, the rate of bleeding gums among the 44-year-old population reaches 78.6%, and the rate of dental caries among 65-74-year-olds reaches 98.7%., and the number of patients with oral diseases is growing.In 2018, the market size of mouthwash in my country was about 164 million yuan, an increase of 14.7% year-on-year.Among them, the regional structure of the mouthwash industry enterprises is obvious, of which East China accounts for 12.4%, South China - 11.9%, Central China - 9.2%, North China - 9.5%, Western region – 7.1%.%, and Northeast China accounted for 7.1% versus 6.3%.As of December 2019, the total sales volume of mouthwash in my country was 197 million yuan, with an annual growth rate of 16.18%. In December 2019, the sales of mouthwash was 19,966,320 yuan, with sales growth of 20.32%.over the past three months.An analysis of the status quo of the mouth rinse industry showed that the total sales of antiseptic mouth rinses in the past 12 months was 39.4837 million, with a year-on-year growth rate of 96.8%. Monthly sales in December were 28.65%.of the entire mouthwash market, and the growth rate over the past three months was 0.55.54%.At present, our country's market penetration rate of mouthwash is far from sufficient, especially compared with some foreign developed countries, there is still a large gap.The mouthwash market in my country has great potential, but the actual sales scale is small.The reasons are mainly due to the low awareness of Chinese citizens regarding the use of mouthwash, insufficient consumption guidance by manufacturers and the high cost of products.At the same time, in terms of the overall consumption structure of mouthwash in my country, the main consumer groups are concentrated in first-tier cities, and the age of consumer groups is concentrated in the 20-40 age group, among which the consumption of the 80s is relatively high share.Under such circumstances, the mouthwash industry in my country should expand online and offline marketing, teach consumers to properly understand mouthwash, improve product quality, and gradually break the deadlock in the market by using the younger generation as the breakthrough point.Overall, although mouthwash in my country started late and developed slowly over the past 20 years, with the continuous improvement of my country's economic level, per capita income has continued to rise, and the national demand for self-image and health has become increasingly strong.With the widespread popularization of mouthwash knowledge, mouthwash has begun to fully penetrate the consumer's field of vision, and the industry will continue its rapid growth trend.