Mouthwash expert Jin Mao looks at the development of the oral care industry

Mouthwash expert Jin Mao looks at the development of the oral care industry

As a professional OEM mouthwash manufacturer, Suzhou Jinmao Daily Chemical specializes in customized OEM services in healthcare industry, especially toothpastes, mouthwashes, teeth cleaning mousses, mouth cleaning sprays and other oral care products mouth, since "as an important part" of the large healthcare industry, China's oral hygiene industry will also enter a new stage of development.According to forecasts from relevant departments, in 2016, the scale of China's healthcare industry was approaching 3 trillion yuan, and by 2020, the potential of China's entire healthcare industry will reach 10 trillion yuan.Among them, it is divided into the "oral health" industry, and the scale will reach 500 billion.It can be seen that a “wind” has appeared for the development of the Chinese oral care industry.Xiaomi founder Lei Jun has a classic saying: “As long as you stand in the wind, pigs will fly.”But by leveraging market opportunities, understanding market needs, and looking at the bottom line through data, we can follow the trend more confidently.Suzhou Jinmao Daily Chemicals, a professional mouthwash manufacturer, has discovered the "three major mountains" of oral problems: gum discomfort, unclean teeth and tooth decay.In fact, there are many oral care products that address these three main concerns.Toothpaste, toothbrush and traditional oral care products are still the first choice for consumers and should be used by everyone for daily oral care;“Mouth rinse industry experts say the popularity of mouth rinses” and “dental floss” is relatively low, advertising their effectiveness and usage habits.There is a lot of room for improvement.Among them, consumers of different age groups have their own preferences for oral care products.Generation 80s, accounting for 19.6%%;The usage rate of tooth powder and toothpaste is around 5% and the majority of users are people born in the 1990s.From the survey, it is clear that new oral care products have a promising market among the post-90s generation who love to try new things.Since Suzhou Jinmao Daily Chemical Company began producing mouthwash, it has discovered the functional requirements of oral care products: those born in the 70s must be specialized, those born in the 80s must be specialized. s should be complex, and those born in the 90s should be beautiful.What are the functional needs of consumers of different age groups for oral care products?Mouthwash OEMs reported that overall, consumers tend to look for fresh breath, professional care, and skin brightening and clearing features.Among them, those born in the 1990s have the greatest demand for “lightening and purity of color” - 41.2%, while those born in the 60-70s pay more attention to professional care, multi-effect antisensitivity products and enamel care.Better segmentation of oral care product features will effectively help different types of consumers make choices.At the same time, the "diversified ethnic" lifestyle that consumers have developed will also lead to better word-of-mouth distribution of segmented products.